BidSwitch Launches Native Advertising Capabilities

BidSwitch brings technology, global scale and efficiencies to brands and publishers who engage consumers via native advertising.

BidSwitch is a one-to-many connection point that enables over 150 Demand Side Platforms (DSP) and Supply Side Platforms (SSP) to facilitate global, programmatic media trading across Mobile, Video, Desktop and now Native. With the latest update of the BidSwitch 4.0 API, any of the 100+ DSP buyers on the BidSwitch platform will be able to seamlessly access the largest consolidated source of Native supply on the planet.

Currently, this update enables instant access to multiple native suppliers, such as AdsNative, PubMatic, TripleLift, and Unruly, with new sources being added weekly. The 4.0 API update is available for buyers of native advertising across both mobile and desktop. “The expansion to Native firmly exemplifies the value in BidSwitch. As suppliers and buyers invest more in areas like Native, BidSwitch enables us to bring their innovations to market faster,” David Shapiro, VP Corporate & Business Development, DataXu.

By normalizing the OpenRTB standard, BidSwitch takes the pain out of updating multiple one-to-one RTB connections. The BidSwitch solution, maps the new Native spec from each of its suppliers into a single protocol so that BidSwitch Demand Partners can access all new supply inventory with a single update.

BidSwitch technology delivers massive efficiency and time-savings for DSPs and SSPs by dramatically reducing time, labor and infrastructure costs associated with typical direct partner-to-partner integrations.

“There is a big opportunity cost in updating connections for the RTB industry and it frankly slows down growth and innovation.” says Bob Walczak, GM of BidSwitch. “By increasing the efficiency of connection maintenance, innovations like Native will get to market faster and free up valuable engineering resources to focus on building other great technology.”



About BidSwitch

BidSwitch is redefining the industry with a new approach to platform integrations. Engineered by IPONWEB, BidSwitch helps programmatic ad-tech and media companies overcome increasing marketplace complexity. We provide our partners with an efficient and transparent way to manage access to supply and demand at a global scale. Unlike an exchange, BidSwitch operates as a neutral, single access point; intelligently routing and filtering the bidstream to ensure optimized, non-fraudulent access for buyers and sellers.

Today, BidSwitch facilitates more than 150 supply and demand technology partners globally to connect and trade media across the display, mobile, video and native ecosystems, all via a single standardized integration.

About DataXu

DataXu is a petabyte scale marketing cloud that enables marketers to better understand and engage their customers. Powered by Active Analytics™, our patented approach to Programmatic Marketing, the DataXu Marketing Cloud is a suite of applications that transform big data into better customer experience – at the speed of life. Our software helps marketers focus their marketing investments and achieve optimal results across all available media formats, devices, channels, and buying modes. With fourteen offices in ten countries, DataXu is powering the digital transformation of the world’s most valuable brands. Visit for more information.