The BidSwitch Blog

 

Buyer's Guides

 

In-Game Connect_ A Buyers Guide to In-Game Advertising

In-Game Advertising Guide

Looking to level-up your advertising game? In our In-Game Advertising Buyer's Guide, you'll learn the fundamentals of this growing sector, understand its unique creative potential, and pinpoint in-game suppliers to start trading today. Game on

DOWNLOAD IN-GAME GUIDE

 


CTV Buyer's Guide

Switch on to a new channel of opportunity with our CTV Buyer's Guide, helping buyers get to grips with today's rapidly expanding Connected TV space. Discover viewership stats, ad spend forecasts, and key suppliers with this new take on the TV guide. 

DOWNLOAD CTV GUIDE

 

CTV Connect_ A Buyers Guide to Connected TV
Audio Guide 2022 V1_Poli-K


Digital Audio Guide

With 73% of US adults now listening every month, audio advertising is music to any buyer's ears. Our Digital Audio Buyer's Guide will help you understand the audio landscape across podcasts, audiobooks, music, radio, and more. We'll also share the key players and insights directly from the bidstream. Tune in via the link below.

DIGITAL AUDIO GUIDE DOWNLOAD

 

 

 

 

Research studies

Fragmentation vs. Consolidation

Effects in the Programmatic Technology Ecosystem


Download research study

Demystifying Deal ID

The Future of Programmatic Trading


Download research study

State of Programmatic Report 2022

A collection of market research, data, trends, and forecasts, compiled by The MediaGrid to help buyers and sellers understand the changing landscape and future-proof their own programmatic strategies.


Download research report

Programmatic Insights Report 2019

Insights and trends gleaned from the programmatic market - 2019.


Download research study

 

Case studies

BSW-Branding2019-Website-Images-Module-CaseStudies-PlaceIq-1

How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study
Bidtellect Case Study-01

Bidtellect Saves 35% on Bidstream Processing Costs Using SmartSwitch

Using BidSwitch's SmartSwitch technolgoy, demand-side platform (DSP) and advertising technology company Bidtellect was able to reduce the hardware costs associated with processing and analyzing (listening to) bidstream data.

Read the case study