--- title: The BidSwitch Blog (2) description: The latest news, trends, product updates and announcements from the BidSwitch Team. (2) --- [![Bidswitch Logo](https://blog.bidswitch.com/hs-fs/hubfs/raw_assets/public/BidSwitch_January2022/images/bidswitch-b.png?width=169&height=617&name=bidswitch-b.png "Bidswitch Logo")](https://www.bidswitch.com/) - [HOME](https://www.bidswitch.com/) - [ABOUT US](https://www.bidswitch.com/about-us/) - [OUR TECHNOLOGY](https://www.bidswitch.com/technology/) - [SOLUTIONS](https://www.bidswitch.com/solutions/) - [FOR AGENCIES](https://www.bidswitch.com/solutions/agencies/) - [FOR DSPs](https://www.bidswitch.com/solutions/dsps/) - [FOR SSPs](https://www.bidswitch.com/solutions/ssps/) - [FOR PUBLISHERS](https://www.bidswitch.com/solutions/publishers/) - [LITESWITCH](https://www.bidswitch.com/liteswitch/) - [RESOURCES](https://blog.bidswitch.com) - [BLOG](https://blog.bidswitch.com) - [BUYERS' GUIDES](https://blog.bidswitch.com/#guides) - [RESEARCH](https://blog.bidswitch.com/#research) - [CASE STUDIES](https://blog.bidswitch.com/#case-studies) - [CONTACT US](https://www.bidswitch.com/contact-us/) - [LOGIN](https://my.bidswitch.com/) ### The BidSwitch Blog April 8, 2026 ## [Hopping mad: Too many supply chain hops spell trouble for programmatic performance](https://blog.bidswitch.com/hopping-mad-too-many-supply-chain-hops-spell-trouble-for-programmatic-performance) In an ideal world, every bid impression would travel the most direct route between publisher and advertiser. However, the crowded space and resulting supply chain complexity means \[…\] February 5, 2026 ## [Bidstream bloat: The what, why, and the way out](https://blog.bidswitch.com/bidstream-bloat-the-what-why-and-the-way-out) Bidstream bloat is a widely acknowledged challenge in programmatic advertising, and one that is moving up the priority list as the industry increasingly looks to reduce \[…\] January 9, 2026 ## [CTV standards: SSPs can’t afford to ignore app-ads.txt and OpenRTB 2.6](https://blog.bidswitch.com/ctv-standards-ssps-cant-afford-to-ignore-app-ads.txt-and-openrtb-2.6) CTV advertising is, without doubt, having a moment, its data-driven capabilities expanding the ‘one-to-many’ broadcast option offered by traditional TV so that targeted content \[…\] December 16, 2025 ## [WEBINAR: Mapping the CTV Content Landscape](https://blog.bidswitch.com/webinar-mapping-the-ctv-content-landscape) In this edition of our BidSwitch Explained webinar series, we cover CTV content genre to help you enhance your connected TV trading via BidSwitch. November 20, 2025 ## [Announcing the Dynamic Content Ledger: A New Economic Model for the Open Web](https://blog.bidswitch.com/announcing-the-dynamic-content-ledger) Artificial intelligence is transforming how the web is consumed. For over two decades, publishers optimized towards human consumption - the holy metrics being views, clicks, and \[…\] October 8, 2025 ## [WEBINAR: Introducing Deal RFP](https://blog.bidswitch.com/webinar-introducing-deal-rfp) With our BidSwitch Explained webinar series, you'll discover essential tips, tricks, and ad tech fundamentals to help you maximize your trading potential. [Load more](https://blog.bidswitch.com/page/3)   ### Buyers Guides ![In-Game Connect\_ A Buyers Guide to In-Game Advertising-4](https://blog.bidswitch.com/hubfs/In-Game%20Connect_%20A%20Buyers%20Guide%20to%20In-Game%20Advertising-4.jpg "In-Game Connect_ A Buyers Guide to In-Game Advertising-4") #### In-Game Advertising Guide Looking to level-up your advertising game? In our In-Game Advertising Buyer's Guide, you'll learn the fundamentals of this growing sector, understand its unique creative potential, and pinpoint in-game suppliers to start trading today. *Game on*.  [![DOWNLOAD IN-GAME GUIDE](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/27149722/44f37381-3a19-44d5-80b5-aa1832169040.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/27149722/44f37381-3a19-44d5-80b5-aa1832169040) #### CTV Buyer's Guide Switch on to a new channel of opportunity with our CTV Buyer's Guide, helping buyers get to grips with today's rapidly expanding Connected TV space. Discover viewership stats, ad spend forecasts, and key suppliers with this new take on the TV guide.  [![DOWNLOAD CTV GUIDE](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/27149722/b6cce52c-fa2d-42f8-b1bb-0c9598d4b1d5.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/27149722/b6cce52c-fa2d-42f8-b1bb-0c9598d4b1d5) ![CTV Connect\_ A Buyers Guide to Connected TV-1-1-1-2](https://blog.bidswitch.com/hubfs/CTV%20Connect_%20A%20Buyers%20Guide%20to%20Connected%20TV-1-1-1-2.jpg "CTV Connect_ A Buyers Guide to Connected TV-1-1-1-2") ![Audio Guide 2022 V1\_Poli-K](https://blog.bidswitch.com/hubfs/Audio%20Guide%202022%20V1_Poli-K.jpg "Audio Guide 2022 V1_Poli-K") #### Digital Audio Guide With 73% of US adults now listening every month, audio advertising is music to any buyer's ears. Our Digital Audio Buyer's Guide will help you understand the audio landscape across podcasts, audiobooks, music, radio, and more. We'll also share the key players and insights directly from the bidstream. Tune in via the link below. [![DOWNLOAD AUDIO GUIDE](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/27149722/f02c305f-f6ad-40c9-a9c8-cca776966655.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/27149722/f02c305f-f6ad-40c9-a9c8-cca776966655) #### Digital Out-of-Home Guide Digital out-of-home (DOOH) billboards are popping up everywhere and they are slowly but surely, replacing traditional out-of-home advertising in terms of spend volumes. After being hit hard during the pandemic, DOOH is now seeing its second major surge in adoption. Find out how you can take advantage of Digital Out-of-Home is our latest advertising guide below. [![DOWNLOAD DOOH GUIDE](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/27149722/5907611b-aee5-4866-b0d0-4d34c7719a94.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/27149722/5907611b-aee5-4866-b0d0-4d34c7719a94) ![BidSwitch - DOOH Guide-2-01](https://blog.bidswitch.com/hubfs/BidSwitch%20-%20DOOH%20Guide-2-01.png "BidSwitch - DOOH Guide-2-01") ![BidSwitch - Native ](https://blog.bidswitch.com/hubfs/BidSwitch%20-%20Native%20.png "BidSwitch - Native ") #### Native Advertising Guide Native advertising is emerging as a top format in a time when more seamless, less intrusive advertising is the desired customer experience. It is becoming one of the most immersive and effective methods of reaching audiences and unsurprisingly, ad spend is on the rise. Download our Native Advertising Guide to find out how you can take advantage of the native opportunity. [![DOWNLOAD NATIVE ADVERTISING GUIDE](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/27149722/397811e5-b665-4e30-a42c-33c784289418.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/27149722/397811e5-b665-4e30-a42c-33c784289418)     ### Research studies ### Fragmentation vs. Consolidation Effects in the Programmatic Technology Ecosystem --- [Download research study](https://fs.hubspotusercontent00.net/hubfs/9287102/BidSwitch_January2022/pdf/BidSwitch_Fragmentation-vs-Consolidation-in-the-Programmatic-Technology-Ecosystem.pdf) ### Demystifying Deal ID The Future of Programmatic Trading --- [Download research study](https://fs.hubspotusercontent00.net/hubfs/9287102/BidSwitch_January2022/pdf/BidSwitch-Demystifying-deal-ID-The-future-of-programmatic-trading.pdf) ### State of Programmatic Report 2022 A collection of market research, data, trends, and forecasts, compiled by The MediaGrid to help buyers and sellers understand the changing landscape and future-proof their own programmatic strategies. --- [Download Research Report](https://blog.bidswitch.com/hubfs/The%20MediaGrid%20-%20State%20of%20Programmatic%20Q2%202022.pdf) ### Going Green in 2023 Research Report: How AdTech is Approaching Environmental Sustainability --- [Download research study](https://blog.bidswitch.com/hubfs/Going%20Green_%20%20How%20AdTech%20is%20Approaching%20Environmental%20Sustainability.pdf)   ### Case studies ![BSW-Branding2019-Website-Images-Module-CaseStudies-PlaceIq-1](https://fs.hubspotusercontent00.net/hubfs/9287102/BidSwitch_January2022/images/BSW-Branding2019-Website-Images-Module-CaseStudies-PlaceIq-1.jpeg) --- ### How PlaceIQ saved 26% on media spend PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics. [Download case study](https://fs.hubspotusercontent00.net/hubfs/9287102/BidSwitch_January2022/pdf/BidSwitch_TruePrice_PlaceIQ_Case_Study2018.pdf) ![Bidtellect Case Study-01](https://blog.bidswitch.com/hubfs/Bidtellect%20Case%20Study-01.jpg) --- ### Bidtellect Saves 35% on Bidstream Processing Costs Using SmartSwitch Using BidSwitch's SmartSwitch technolgoy, demand-side platform (DSP) and advertising technology company Bidtellect was able to reduce the hardware costs associated with processing and analyzing (listening to) bidstream data. [Download case study](https://blog.bidswitch.com/bidtellect-saves-35-on-bidstream-processing-costs-using-bidswitch) - [Careers](https://www.bidswitch.com/careers/) - [Policies and Legal](https://www.iponweb.com/policies-legal/bidswitch-privacy-policy/?__hstc=213410059.b6cfe941bdb45b279ef8669d1c8b9e5e.1642145667930.1642145667930.1642148269848.2&__hssc=213410059.3.1642148269848&__hsfp=3651485065) - [Downloads](https://www.bidswitch.com/downloads/) © 2026 IPONWEB Holding Limited, All Rights Reserved. ![BSW-Branding](https://blog.bidswitch.com/hs-fs/hubfs/raw_assets/public/BidSwitch_January2022/images/BSW-Branding2019-Website-Logo-BSW_Poli-WhiteBlue.png?width=150&name=BSW-Branding2019-Website-Logo-BSW_Poli-WhiteBlue.png "BSW-Branding")