The BidSwitch Blog

WEBINAR: Q&A with Lashawnda Goffin of Colossus SSP

Written by Stephanie Chang | Apr 28, 2023 10:01:01 AM

With our webinar series, BidSwitch Explained, you'll learn tips, tricks, and ad tech fundamentals to help you get the most out of your BidSwitch connection—wherever you sit in the supply chain. 


In this special edition webinar, we sit down for a fireside chat with one of our partners, Colossus SSP, to talk about the role of multicultural media in programmatic. 

In this 45-minute Q&A webinar, Prena Khan of BidSwitch chats with Lashawnda Goffin, CEO at Colossus SSP for a deep dive into multicultural representation in programmatic, strategies for reaching diverse audiences, and results from exclusive research into consumer perspectives on diversity. 

Click Play below to watch the webinar now.