The BidSwitch Blog
Buyers Guides
Digital Audio Guide
With 73% of US adults now listening every month, audio advertising is music to any buyer's ears. Our Digital Audio Buyer's Guide will help you understand the audio landscape across podcasts, audiobooks, music, radio, and more. We'll also share the key players and insights directly from the bidstream. Tune in via the link below.
Digital Out-of-Home Guide
Digital out-of-home (DOOH) billboards are popping up everywhere and they are slowly but surely, replacing traditional out-of-home advertising in terms of spend volumes. After being hit hard during the pandemic, DOOH
is now seeing its second major surge in adoption. Find out how you can take advantage of Digital Out-of-Home is our latest advertising guide below.
Native Advertising Guide
Native advertising is emerging as a top format in a time when more seamless, less intrusive advertising is the desired customer experience. It is becoming one of the most immersive and effective methods of reaching audiences and unsurprisingly, ad spend is on the rise. Download our Native Advertising Guide to find out how you can take advantage of the native opportunity.
Research studies
Fragmentation vs. Consolidation
Effects in the Programmatic Technology Ecosystem
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State of Programmatic Report 2022
A collection of market research, data, trends, and forecasts, compiled by The MediaGrid to help buyers and sellers understand the changing landscape and future-proof their own programmatic strategies.
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Going Green in 2023
Research Report: How AdTech is Approaching Environmental Sustainability
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Case studies
How PlaceIQ saved 26% on media spend
PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.
Download case studyBidtellect Saves 35% on Bidstream Processing Costs Using SmartSwitch
Using BidSwitch's SmartSwitch technolgoy, demand-side platform (DSP) and advertising technology company Bidtellect was able to reduce the hardware costs associated with processing and analyzing (listening to) bidstream data.
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