In this special, voxpop edition of TraderTalk TV, Barry Adams, VP commercial development, BidSwitch, discusses the top industry trends, from the view of the platform’s unique positioning in the digital supply chain.
Adams discusses:
- The programmatic trends seen within the BidSwitch platform in the past year
- How the industry will deal with transparency and fraud over the next 12 months
- Why the deal ID is becoming increasingly prominent
- How the industry deals with narrowing margins, coupled with rising costs of infrastructure
Read the original article at ExchangeWire.com