In this edition of our BidSwitch Explained webinar series, we bring you our first in the Navigating Addressability series, aimed at breaking down key addressability topics.
During this 30-minute session you’ll learn:
- A quick recap of the developments surrounding third-party cookie deprecation
- What the Privacy Sandbox is and why it’s important to understanding user behavior while protecting user privacy
- The mechanisms behind the Protected Audience auction flow
- Tangible next steps that both demand and supply partners can take to start activating Protected Audience API
- What solutions BidSwitch has to alleviate challenges you have in getting started
Ready to take some actionable insights and learnings back to your team? Click below to watch the webinar now.