---
title: "WEBINAR: Introduction to the Privacy Sandbox"
description: Learn about the Privacy Sandbox and its role in user privacy and behavior in our latest webinar from the BidSwitch Explained series.
image: https://blog.bidswitch.com/hubfs/BSW%20SmartSwitch%20Webinar%20LI%20Post.ai-Feb-21-2025-01-03-04-5079-PM.png
---
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# WEBINAR: Introduction to the Privacy Sandbox
February 21, 2025
In this edition of our BidSwitch Explained webinar series, we bring you our first in the *Navigating Addressability* series, aimed at breaking down key addressability topics.
During this 30-minute session you’ll learn:
- A quick recap of the developments surrounding third-party cookie deprecation
- What the Privacy Sandbox is and why it’s important to understanding user behavior while protecting user privacy
- The mechanisms behind the Protected Audience auction flow
- Tangible next steps that both demand and supply partners can take to start activating Protected Audience API
- What solutions BidSwitch has to alleviate challenges you have in getting started
Ready to take some actionable insights and learnings back to your team? Click below to watch the webinar now.
### Recent posts
[Curation counts: A guide for programmatic players](https://blog.bidswitch.com/curation-counts-a-guide-for-programmatic-players)
June 19, 2026
[Most publishers (still) aren’t blocking AI crawlers](https://blog.bidswitch.com/most-publishers-still-arent-blocking-ai-crawlers)
May 29, 2026
[Hopping mad: Too many supply chain hops spell trouble for programmatic performance](https://blog.bidswitch.com/hopping-mad-too-many-supply-chain-hops-spell-trouble-for-programmatic-performance)
April 08, 2026
[Bidstream bloat: The what, why, and the way out](https://blog.bidswitch.com/bidstream-bloat-the-what-why-and-the-way-out)
February 05, 2026
[CTV standards: SSPs can’t afford to ignore app-ads.txt and OpenRTB 2.6](https://blog.bidswitch.com/ctv-standards-ssps-cant-afford-to-ignore-app-ads.txt-and-openrtb-2.6)
January 09, 2026
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© 2026 IPONWEB Holding Limited, All Rights Reserved.
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