---
title: "WEBINAR: Introduction to the Privacy Sandbox"
description: Learn about the Privacy Sandbox and its role in user privacy and behavior in our latest webinar from the BidSwitch Explained series.
image: https://blog.bidswitch.com/hubfs/BSW%20SmartSwitch%20Webinar%20LI%20Post.ai-Feb-21-2025-01-03-04-5079-PM.png
---

[![Bidswitch Logo](https://blog.bidswitch.com/hs-fs/hubfs/raw_assets/public/BidSwitch_January2022/images/bidswitch-b.png?width=169&height=617&name=bidswitch-b.png "Bidswitch Logo")](https://www.bidswitch.com/)

- [HOME](https://www.bidswitch.com/)
- [ABOUT US](https://www.bidswitch.com/about-us/)
- [OUR TECHNOLOGY](https://www.bidswitch.com/technology/)
- [SOLUTIONS](https://www.bidswitch.com/solutions/) 
    - [FOR AGENCIES](https://www.bidswitch.com/solutions/agencies/)
    - [FOR DSPs](https://www.bidswitch.com/solutions/dsps/)
    - [FOR SSPs](https://www.bidswitch.com/solutions/ssps/)
    - [FOR PUBLISHERS](https://www.bidswitch.com/solutions/publishers/)
- [LITESWITCH](https://www.bidswitch.com/liteswitch/)
- [RESOURCES](https://blog.bidswitch.com) 
    - [BLOG](https://blog.bidswitch.com)
    - [BUYERS' GUIDES](https://blog.bidswitch.com/#guides)
    - [RESEARCH](https://blog.bidswitch.com/#research)
    - [CASE STUDIES](https://blog.bidswitch.com/#case-studies)
- [CONTACT US](https://www.bidswitch.com/contact-us/)
- [LOGIN](https://my.bidswitch.com/)

# WEBINAR: Introduction to the Privacy Sandbox

 February 21, 2025

In this edition of our BidSwitch Explained webinar series, we bring you our first in the *Navigating Addressability* series, aimed at breaking down key addressability topics.

During this 30-minute session you’ll learn:

- A quick recap of the developments surrounding third-party cookie deprecation
- What the Privacy Sandbox is and why it’s important to understanding user behavior while protecting user privacy
- The mechanisms behind the Protected Audience auction flow
- Tangible next steps that both demand and supply partners can take to start activating Protected Audience API
- What solutions BidSwitch has to alleviate challenges you have in getting started

Ready to take some actionable insights and learnings back to your team? Click below to watch the webinar now.

  

<iframe data-hsv-src="https://play-eu1.hubspotvideo.com/v/27149722/id/212061962478" referrerpolicy="origin" sandbox="allow-forms allow-scripts allow-same-origin allow-popups" allow="autoplay; fullscreen;" style="position: absolute !important; width: 100% !important; height: 100% !important; left: 0; top: 0; border: 0 none; pointer-events: initial" title="HubSpot Video" loading="lazy" data-hsv-id="212061962478" data-hsv-style="" data-hsv-width="1920" data-hsv-height="1080" data-hsv-autoplay="false" data-hsv-loop="false" data-hsv-muted="false" data-hsv-hidden-controls="false" data-hsv-full-width="false"></iframe>

 

### Recent posts

[Demand-Side Spotlight: Simpli.fi](https://blog.bidswitch.com/demand-side-spotlight-simpli.fi)

 September 29, 2026

[Tune-up your bidstream pipes: The Q4 checklist for buyers and sellers](https://blog.bidswitch.com/tune-up-your-bidstream-pipes-the-q4-checklist-for-buyers-and-sellers)

 September 16, 2026

[BidSwitch partners with Adalytics to strengthen media quality for supply partners](https://blog.bidswitch.com/bidswitch-partners-with-adalytics-to-strengthen-media-quality-for-supply-partners)

 September 09, 2026

[The cookiepocalyse that wasn’t](https://blog.bidswitch.com/the-cookiepocalyse-that-wasnt)

 July 16, 2026

[Curation counts: A guide for programmatic players](https://blog.bidswitch.com/curation-counts-a-guide-for-programmatic-players)

 June 19, 2026

- [Careers](https://www.bidswitch.com/careers/)
- [Policies and Legal](https://www.iponweb.com/policies-legal/bidswitch-privacy-policy/?__hstc=213410059.b6cfe941bdb45b279ef8669d1c8b9e5e.1642145667930.1642145667930.1642148269848.2&__hssc=213410059.3.1642148269848&__hsfp=3651485065)
- [Downloads](https://www.bidswitch.com/downloads/)

<https://www.facebook.com/bidswitch/> <https://twitter.com/bidswitch> <https://www.linkedin.com/company/bidswitch>

 © 2026 IPONWEB Holding Limited, All Rights Reserved.

![BSW-Branding](https://blog.bidswitch.com/hs-fs/hubfs/raw_assets/public/BidSwitch_January2022/images/BSW-Branding2019-Website-Logo-BSW_Poli-WhiteBlue.png?width=150&name=BSW-Branding2019-Website-Logo-BSW_Poli-WhiteBlue.png "BSW-Branding")

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Rob Taylor",
    "url" : "https://blog.bidswitch.com/author/rob-taylor"
  },
  "dateModified" : "2025-02-21T13:04:12.368Z",
  "datePublished" : "2025-02-21T13:03:49.000Z",
  "headline" : "WEBINAR: Introduction to the Privacy Sandbox",
  "image" : [ "https://blog.bidswitch.com/hubfs/BSW%20SmartSwitch%20Webinar%20LI%20Post.ai-Feb-21-2025-01-03-04-5079-PM.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.bidswitch.com/introduction-to-the-privacy-sandbox",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.bidswitch.com/hubfs/BidSwitch_Black_WhiteBackground-01.png"
    },
    "name" : "BidSwitch GmbH"
  }
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "VideoObject",
  "contentUrl" : "https://stream.mux.com/lgPfcCgNl8VJ3rfaROhod0181QRiOClstdtg02aTBk01K00/capped-1080p.mp4",
  "dateModified" : "2025-02-21T12:59:51.033Z",
  "duration" : "PT31M22S",
  "height" : 1080,
  "name" : "Navigating Addressability Intro to PSB Webinar 2.19.25",
  "thumbnailUrl" : "https://27149722.fs1.hubspotusercontent-eu1.net/hubfs/27149722/Navigating%20Addressability%20Intro%20to%20PSB%20Webinar%202.19.25.mp4/medium.jpg",
  "uploadDate" : "2025-02-21T12:59:51.028Z",
  "width" : 1920
}
```