Gain valuable insights and expert advice on optimizing your BidSwitch connection with our BidSwitch Explained webinar series. Discover essential tips, tricks, and ad tech fundamentals that will empower you to maximize your trading potential.
In this special edition webinar, recorded on June 28th 2023, we sit down for an in-depth chat with some of our partners to tackle one of the hottest topics in digital advertising today: identity and addressability.
During the 60-minute session, we explore how SSPs can begin navigating the ever-changing landscape of identity by adapting their identity and testing strategies. To address the issue head-on, Isaac Schechtman, Head of Product at BidSwitch, speaks with identity experts at Equativ, Media.net, and PubMatic about how they're approaching the industry's impending identity crisis.
Click Play below to watch the webinar recording now.