In this edition of our BidSwitch Explained webinar series, we cover CTV content genre to help you enhance your connected TV trading via BidSwitch.
During this 30-minute session you’ll learn:
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Why buyers are looking towards content genre improve CTV campaign effectiveness and why content genre is complicated today
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About key content genre guidance from the IAB Tech Lab
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More on BidSwitch’s solution around content genre taxonomy mapping and how it solves some significant industry challenges
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What the IAB Tech Lab is looking to standardize next in CTV, beyond content genre
Ready to bring some insights and learnings back to your team? Tune in to the webinar below.